Case study · In house
Ten agents run our sales and marketing. A person approves every word before it goes out.
10Agents across marketing and sales
2Models: Claude writes and analyses, Grok drafts social replies
0Posts, replies or emails sent without a person approving them
The problem
A small team, a big pipeline to feed.
Selling AI services means being present where buyers talk, writing useful content every week and following up with every lead. Done by hand, that is a full time job before any client work happens.
We wanted a system that does the research and the first drafts, keeps us inside every platform's rules, and leaves the judgment to a person.
The system
Ten agents, one approval queue.
Marketing
| Agent | What it does |
|---|---|
| Site Auditor | Checks every page for SEO and quality issues and writes a ranked fix plan. |
| SEO Optimizer | Proposes better titles, descriptions and alt text for approval. |
| Post Writer | Drafts LinkedIn posts and X posts and threads on a topic. |
| Content Repurposer | Turns one article into posts, threads, a newsletter and video scripts. |
Sales
| Agent | What it does |
|---|---|
| Listener | Finds posts on X and Reddit that match our keywords. |
| Intent Scorer | Scores each post for buying intent, with a reason. |
| Reply Drafter | Writes helpful replies for high intent posts. |
| Lead Prospector | Builds lead lists that match our ideal customer. |
| Outreach Writer | Drafts a personal first email for each new lead. |
| Follow-up Agent | Sends timed follow ups and stops when someone replies. |
Simulated run
Agents draft. People decide.
engine.log
Approval queue0drafts waiting for a person
What we learned
Rules we now build into every client system.
- Approval is a feature. A single review queue is faster than fixing one bad post in public.
- Play by each platform's rules. Low daily limits, clear disclosure and no automated LinkedIn comments.
- Help first. Replies that answer the question get conversations. Pitches get ignored.
- Stop when they reply. Follow ups end the moment a person answers.
Own your AI.